The Bridge is a one-day activation curated by the MLB D&I Department during All Star Week that will “bridge” baseball and culture. The goal of our event is to connect baseball (sports) with other culturally relevant areas such as fashion, art, music and technology to not only reach and attract a diverse audience but also meet them where they already engage socially. It is our attempt to share baseball’s rich history while simultaneously be innovative and culturally relevant all through content and the lens of diversity and inclusion.
July 6th, 11am to 6pm
Red Space, 2400 Superior Ave. E.
Cleveland, OH 44114
DOORS ARE OPEN TO THE PUBLIC!
ALL DAY EXHIBITS AND ACTIVATIONS
- Roberto Clemente Exhibit (1st Floor)
- Negro Leagues Museum “Discover Greatness” Exhibit (2nd Floor)
- Gaming Lounge (2nd Floor)
- Glen Infante Pop-Up (1st Floor)
JULY 5
6:00PM – 9:00PM
The Bridge VIP Welcome Reception Sponsored by Coca-Cola Hispanic Advisory Council
Featuring a Fireside Chat with the Roberto Clemente Museum
JULY 6
11:00am – 11:40am
Registration, Music, Explore
11:00Am – 5:00Pm
Food Trucks set-up and open
Beckham’s B&M BBQ, Barrio and Kona Shaved Ice
12:00Pm – 1:30Pm
Social Loft, 2nd Floor
Next 100 Years of Baseball Panel
Intimate fireside chat on the history of the Negro League, history of baseball and in celebration
of the 100th birthday of Jackie Robinson, what the future of the game looks like overall
from a diversity perspective.
Panelists:
- Bob Kendrick, President of the Negro League Baseball Museum
- Harold Reynolds, Analyst, MLB Network
12:00PM – 6:00pm
Gaming Lounge, 2nd Floor
Kicks Corner – Customization Demo
Sneaker customization activation featuring Mache, Dez Customz and Maya Sheth
2:00PM – 3:30pm
Social Loft, 2nd Floor
The Crossover: Esports x MLB
Esports industry professionals and gamers join a discussion about the business of esports and gaming.
Moderator: Erin Simon, House of Grass Routes Podcast, Cheddar Esports
Panelists:
- Jaime Leece, SVP of Gaming and VR, MLB
- Ramone Russell, Game Designer for MLB The Show & PlayStation
- Devon Woodruff, Co-Founder of Cut + Sew
2:00PM – 3:30pm
Grand Warehouse, 1st Floor
The Other Boys of Summer Screening & Director’s Chat
Featuring:
- Lauren Meyer, Director of The Other Boys of Summer
- Bob Kendrick, President of Negro League Museum
4:00PM – 5:30pm
Social Loft, 2nd Floor
Ohio Players: The Culture of Cleveland
Notable Ohio natives and residents speak to the culture of Ohio past, present and future and
its impact on them, their success and the community.
Moderator: Rohnesha Horne, Director of Marketing, Radio One
Panelists:
- Jacques Evans, Owner of FLOH Vodka
- Jill Vedaa, Chef, Salt
- Glen Infante, Artist
- Ricky Smith, Founder of Random Acts of Kindness Everywhere (RAKE)
